Helping you get on with analytics

“Simplicity is the ultimate sophistication”

Leonardo da Vinci (much quoted by Steve Jobs)

Your results are our business

Our team has spent over 20 years helping brand-name businesses to improve performance – across industries, around the world.

We seek to reduce our clients’ frustrations, take away their pains, and make it easier to achieve great results. SIMPLY ensures that the intelligent application of data analytics will be better for your business, and better for your people.

Simon Haines

Our Leadership Team

  • John Guy
    John Guy COO

    People analytics expert, leading service design and Simply software platform build.

  • Sarah Duquesne
    Sarah Duquesne Account Lead

    HR specialist, leading client service delivery and building client analytical capability.

  • Stuart Astill
    Stuart Astill Chief Economist

    LSE faculty member with focus on workforce productivity. Leads economic modelling.

Heritage and track record

SIMPLY was developed over 20 years with more than 70 organisations across all sectors

The SIMPLY algorithms and approach were developed with and proven through practical use with multi-national organisations across the private and public sectors over a 20 year period. Our team built the intelligence and experience into the SIMPLY software and services. Our clients gain immediate advantage, starting from ‘the best of the best’ and taking steps to become even better.

Sector Selected track record
Financial Services ABN AMRO, Barclays, Deutsche Bank, HSBC, ING, Standard Chartered, Swiss Re, Royal Bank of Scotland, Zurich Insurance
Energy & Utilities BP, EDF Energy, Shell
Pharmaceuticals GSK, Pfizer, Syngenta
Public Sector British Council, DWP, HMRC, NHS, MOD, Transport for London
Retail & Consumer Goods EE, Royal Ahold, Nestle, Vodafone
Telco, Media & Technology BBC, BT, EE, TalkTalk, Publicis Groupe, Virgin Media, Vodafone

Our partners


World class software & infrastructure.

KeyTree is a multi-award-winning software development business, ensuring our software and related services adhere to the most demanding quality and security standards.


SAP® power and enterprise scale.

The Simply software is powered by SAP® Analytics Cloud platform and database solutions. This provides enterprise ready scale and security, ready to deploy via the Cloud anywhere.